Why you need this
Before you communicate another word to anyone about your business, you must know your origin story.
Knowing and sharing your origin story is absolutely essential to the success of your business. Owning it, living it and breathing it––being it!––is the foundation for how you should think about and communicate your business to your audience.
Your origin story lets your audience know why you care so much about what you do; it acts as a conduit that connects you and them; it is the platform from which you build immense trust, life-long relationships, and massive value into your brand.
An authentic and compelling origin story is more powerful than any other communication you and your business will ever deliver. It is the force behind all copy, marketing materials, internal communications, presentations, and anything else that your audience will read or hear.
The process of discovering your origin story is profound story work. It is a deep exploration into who you are, what you value, and why you do what you do. Don't think that you can skip this work. You can't. It is too costly.
When you get this right, the benefits are huge. You will attract and retain loyal clients, create immediate connection and rapport with all audiences, have incredible focus and direction, and communicate your value with laser-sharp purpose and clarity.
If you get this wrong, the consequences can be dire. You will lose revenue, you will not retain customers, and you will not attract the kind of investment and business opportunities that your great ideas undoubtedly deserve.
Origin story work is intense. I work with you one-on-one for four weeks to delve deep into why you do what you do. Together, we hone in on your most sacred values, identify the experiences that have shaped you as a person, find the best way to infuse your origin story into your business story, and strategize around the most compelling ways to share your story with your audience.
I have helped dozens of entrepreneurs and small businesses discover their origin stories. The results have been truly transformative––personally and professionally. Investing in this opportunity will pay for itself a hundred times over.
All it takes is a little authenticity, a little vulnerability, and a clear vision for the success that your company will enjoy once you communicate its awesome value effectively.
Want to learn more? Book a 30-minute free consultation with me below. Or, if you're ready to transform your business today, we can get started right away!
What You Get:
The Origin Story package consists of four 90-minute sessions, scheduled about a week apart. You also get unlimited email access to ask questions and share work in progress. And, you'll be added to my private Facebook group to engage with a wider storytelling community, and learn storytelling tips, tricks, and dos and don'ts.
Some of the benefits of knowing your origin story:
- Absolute clarity on why you do what you do.
- A new perspective on how to communicate your value.
- Deeper connections with your audience.
- The ability to build trust and long-lasting relationships.
- Confidence to tell your story to the world so you can change the world.
- Attraction and retention of clients, customers, and donors.